ATOMIC by design

Wear your smarts on your sleeve

ATOMIC by Design is a fashion line and community for curious ladies. We produce bold, head-turning shirts, dresses, and accessories centered around one of the 118 atomic elements. Help us create a world that celebrates these young women, helps them connect and take their passion further. 

 
 
Never be limited by other people’s limited imaginations.
— Mae Jemison
 

The Idea

Starting from childhood, women are told they are cute, not clever. Pretty, but not powerful. Sexy, but not smart. We have been conditioned to think that how we appear on the outside matters more than what we know and believe on the inside. But what if there was a fashion line that allowed women to show off their smarts, without compromising their style? 

ATOMIC by design was made for the captain of science olympiad, the aspiring physician volunteering at the hospital, and the homecoming queen who binge watches Cosmos on the weekends. They’re classy enough to wear to work and school, yet comfortable enough to lounge around all day in.

When a woman goes out in one of our pieces, she can’t wait to hear the question “what are you wearing?” Because it means she’s about to drop some knowledge. You don’t have to be a scientist to wear ATOMIC by design. You just need to have a sense of curiosity and wonder, and a willingness to ask questions and search for answers. Atoms might be small, but they hold within them some of the mightiest forces in existence.

 
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Discover cool new facts about the elements that inspired our debut series. From hydrogen to neon, be sure to check out the science notes and quotes from badass women in STEM.

 

Is it just about the clothes?

NO! ATOMIC Squad is how we all hang out. When you sign up as a member, you're invited to a private Facebook group to connect with girls like you and monthly live Q+A sessions with real scientists all over the world. From MIT to Madagascar, our community of amazing women in STEM is excited to meet and chat with you.

We send you quarterly Explore Journals to inspire you to write and wonder. We think girls can do anything and should be empowered explore and decide what they want to do. Plus we send you great ideas every month for science-themed sleepovers and parties so you and your friends can do cool experiments and learn the science behind them, in detail. Subscribe to the ATOMIC Squad here.